As tennis fans worldwide enjoy the final matches of the U.S. Open, a different set of viewers have been tuning in for a different reason – fashion inspiration. The tournament has become a runway for tennis-inspired styles that are taking the world by storm.
The trend, known as “tenniscore,” is a blend of athleisure and timeless fashion, creating a look that is both polished and comfortable. From pleated skirts to polo collars, elements of tennis attire are now flooding the streets of cities around the globe, making everyone look like they belong on a country club court.
The stands of Flushing Meadows are not the only place where these styles are seen. Students, young professionals, and parents are embracing this preppy look in everyday settings like cafes and parks. The rise of pickleball, a mix of tennis, ping pong, and badminton, has also contributed to the popularity of tennis-inspired fashion.
The data from market research firm Circana shows a significant increase in sales of tennis apparel, indicating a growing demand for these styles. Major athletic brands like Nike, Fila, and Adidas have launched collections inspired by tennis, catering to this trend.
Fashion icons like Naomi Osaka and brands like Fila and Adidas have also played a role in popularizing tenniscore. Collaborations, campaigns, and exclusive collections have further fueled the craze for tennis-inspired fashion.
The influence of social media and celebrity endorsements cannot be ignored when it comes to the rise of tenniscore. Content creators on platforms like TikTok have shared their own takes on the trend, reaching thousands of viewers and inspiring them to embrace this stylish yet sporty look.
Whether you’re a tennis enthusiast or just looking to add some flair to your wardrobe, tenniscore offers a playful and versatile style that is here to stay. So grab a tennis skirt, lace up your sneakers, and ace that fashion game on and off the court!
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