The Rise of X: A New Era in Social Media Transparency
LOS ANGELES – Social media platform X on Wednesday published its first transparency report since the company was purchased by Elon Musk. The report, which details content moderation practices, shows the company has removed millions of posts and accounts from the site in the first half of the year.
X, formerly Twitter, suspended nearly 5.3 million accounts in that time, compared with the 1.6 million accounts the company reported suspending in the first half of 2022. The social media company also “removed or labeled” more than 10.6 million posts for violating platform rules — about 5 million of which it categorized as violating its “hateful conduct” policy.
Posts containing “violent content” — 2.2 million — or “abuse and harassment” — 2.6 million — also accounted for a large portion of content that was labeled or removed. The company does not distinguish between how many posts were removed and how many were labeled.
In an April 2023 blog post published in lieu of a transparency report, by contrast, the company said it required users to remove 6.5 million pieces of content that violated the company’s rules in the first six months of 2022, an increase of 29% from the second half of 2021.
Some have blamed Musk for turning a fun platform into one that’s chaotic and toxic. Musk has previously posted conspiracy theories and feuded with world leaders and politicians. X is currently banned in Brazil amid a dustup between Musk and a Brazilian Supreme Court judge over free speech, far-right accounts, and misinformation.
To enforce their rules, X said, the company uses a combination of machine learning and human review. The automated systems either take action or surface the content to human moderators. Posts violating X’s policy accounted for less than 1% of all content on the site, the company said.
When Musk was trying to buy Twitter in 2022, he said he was doing so because it wasn’t living up to its potential as a “platform for free speech.” Since acquiring the company that October, Musk has fired much of its staff and made other changes, leading to a steady exodus of celebrities, public figures, organizations, and ordinary people from the platform.
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