The holidays can be a make or break time for small retailers and businesses, and this year is no different. With inflation challenges and consumer spending shifts, small businesses are facing unique hurdles. Add in a longshoreman strike potentially causing shipping delays, and the holiday season could become even more daunting.
However, there are ways for small businesses to navigate these challenges and boost their holiday sales. According to a survey by Constant Contact, social media and email marketing are key tools for small business owners looking to reach their holiday goals. Kristen Tarnol, owner of Emerald Forest Gifts in California, emphasizes the importance of marketing to both new and returning customers, using a mix of email campaigns and social media engagement.
To have a successful holiday season, small business owners are focusing on improving efficiency, offering promotions, and creating a strong marketing strategy. Starting early and engaging customers consistently throughout the season is crucial for success. Sarah Jordan, Chief Marketing Officer at Constant Contact, highlights the importance of proactive marketing to ensure small businesses thrive during the holiday season.
This year, the holiday season will be extended with Hanukkah starting on December 25th, providing more opportunities for marketing and sales. Tarnol plans to kick off her marketing efforts early in November, gearing up for a busy and extended holiday season that will keep her shop bustling well into the new year.
Despite the challenges, small businesses are resilient. By adapting marketing strategies, utilizing automation, and engaging customers effectively, small businesses can set themselves up for a successful holiday season. Constant Contact’s survey of small business owners underscores the importance of proactive marketing in uncertain times.
As businesses gear up for the holiday season, strategic marketing and engagement with customers will be key to driving sales and success. By staying ahead of the curve and leveraging digital tools, small businesses can navigate challenges and thrive during the busiest time of the year.
