As the Democratic presidential nominee, Kamala Harris has generated excitement among Latino voters and leaders. However, to secure their crucial support, she must clearly communicate her stance on key issues such as the economy, immigration, and education.

Vanessa Cruz Nichols, an assistant professor of political science at Indiana University, believes that Harris has the potential to connect with Latino voters. However, she emphasizes the need for Harris to appeal to independents and those who may be undecided about voting in the upcoming election.

With Latinos comprising 19.5% of the total population, they play a significant role as a voting bloc in the upcoming presidential election. Harris, being the daughter of immigrants, has garnered the support of influential Latino groups, and her success may hinge on energizing young Latino voters.

Maria Teresa, president of Voto Latino, notes that Harris’ entry into the race has brought the Latino community together. Focus groups conducted by the organization revealed a shift towards Democratic Party support among young Latino voters, highlighting the importance of this demographic in the election.

In past elections, Latino voters showed strong support for the Democratic Party. However, a July poll indicated some skepticism among Latinos about the future of both major parties. Despite this, there is a growing satisfaction with Harris as the Democratic nominee.

Harris’ immigrant background resonates with many Latino families, providing a sense of representation that could sway their vote in her favor. Her commitment to issues like climate change, education, economy, and immigration reform appeals to voters like Pascale Small, a Costa Rican American and a single mother.

The Hispanic media director with the Harris campaign, Maca Casado, emphasizes Harris’ support for Latino issues such as healthcare and gun violence prevention. The campaign regards Latino voters as a key constituency that cannot be taken for granted.