LOS ANGELES – Get ready for a halftime show to remember at next year’s Super Bowl in New Orleans! Grammy winner Kendrick Lamar has just been announced as the headliner for the highly-anticipated Apple Music Super Bowl Halftime Show.
The NFL, in collaboration with Apple Music and Roc Nation, revealed that Lamar will be taking center stage at the Caesars Superdome on Feb. 9. With 17 Grammys under his belt, Lamar is poised to bring his electrifying energy and groundbreaking hip-hop style to the biggest sporting event of the year.
In a statement, Lamar expressed his excitement about representing rap music on such a significant platform: “Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one.”
Lamar’s meteoric rise in the music industry since his debut album “good kid, m.A.A.d city” has been nothing short of remarkable. He made history by winning a Pulitzer Prize for his album “DAMN.” and continues to push boundaries with his latest work, including the hit track “Like That” featuring Future and Metro Boomin.
Jay-Z, the founder of Roc Nation, praised Lamar as a “once-in-a-generation” talent with a profound impact on global culture. The upcoming halftime show promises to showcase Lamar’s artistry and influence in an unforgettable performance.
With Roc Nation and Jesse Collins on board as co-executive producers, and pgLang overseeing the creative direction, Lamar’s halftime show is set to be a game-changer in the entertainment industry.
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