Exciting News: Kamala Harris Campaign Reserves $370 Million for Fall Advertising Push
Vice President Kamala Harris is gearing up for a major advertising blitz leading up to Election Day. The campaign has announced that they are reserving a whopping $370 million in advertising, set to run between Labor Day and Election Day.
The fall advertising push will include $170 million in television reservations running for nine weeks, starting September 3rd, in battleground states. Additionally, more than $200 million has been set aside for digital reservations on platforms like Hulu, Roku, and YouTube.
Notably, this significant investment does not include spending on ads on social media or search services, showcasing the campaign’s commitment to reaching as many voters as possible through various channels.
In comparison, former President Donald Trump‘s campaign has only reserved advertising time after Labor Day in two states – Pennsylvania and Georgia, according to data from media tracking firm AdImpact.
Quentin Fulks and Rob Flaherty, deputy campaign manager for the Democratic candidates, revealed that the television ads being reserved will strategically air around high-viewership moments, such as major sporting events and season premieres. The campaign has also secured daytime reservations on Fox News Channel, aiming to reach conservative-leaning independents who may have previously supported former GOP presidential candidate Nikki Haley over Trump.
Ad reservations play a crucial role in allowing candidates and campaigns to lock in advertising rates before they potentially increase as Election Day draws nearer. This proactive approach demonstrates the Harris-Walz campaign’s dedication to reaching voters effectively and strategically.
Stay tuned for more updates as the campaign gears up for a dynamic and engaging advertising push leading up to the upcoming election.
Copyright 2024 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed without permission.
