Lebron recently filed for trademarks to secure the rights to “very demure, very mindful” for various entertainment and advertising services, such as beauty product promotions. Her filings are pending with the U.S. Patent and Trademark Office, and this move could potentially pave the way for new opportunities.

The trend of “very demure” content took off earlier this summer when Lebron shared her daily routines on TikTok. The playful and lighthearted nature of her videos resonated with audiences, leading to a wave of similar content on the platform. For Lebron, this viral moment not only brought her fame but also helped fund her transition as a transgender woman.

While the trademark filings are still in progress, they highlight the complexities content creators face in protecting their work and monetizing viral trends. Lebron’s situation sheds light on the challenges of claiming ownership over popular phrases and the importance of establishing trademarks early on.

But what does all of this mean for content creators and the future of viral phrases on social media? Let’s dive deeper into the world of trademarks, viral trends, and the battle for recognition.