NEW YORK – The U.S. Open Grand Slam tennis tournament has taken a unique turn this week with civil rights attorney Ben Crump making his mark by advertising on players’ outfits. His law firm’s name, “Ben Crump Law,” is prominently displayed on sponsor patches worn during matches, adding a new dimension to the on-court action.
Players like Tomas Machac and Dusan Lajovic have already showcased the patches during their matches at the tournament, bringing awareness to Crump’s role in advocating for the families of George Floyd, Trayvon Martin, Breonna Taylor, and Michael Brown. His reputation as a voice for social justice issues has earned him the title of “Black America’s attorney general” from Rev. Al Sharpton.
Despite the players’ focus on their tennis performances, the sponsorship patches serve as a powerful reminder of the ongoing fight for justice and equality in society. With Crump’s legacy drawing inspiration from Arthur Ashe, the partnership between his firm and the tennis players symbolizes a commitment to supporting underrepresented individuals and promoting diversity in all areas of life.
In an interview, Crump emphasized that the primary goal of the sponsorship was not about business promotion but rather about championing diversity and inclusion. By giving underdog players a platform to showcase their talents on a global stage, the patches represent a step towards leveling the playing field for everyone, regardless of their background or economic status.
As fans witness the “Ben Crump” patches on the jerseys of players, they are encouraged to reflect on the importance of social justice in all aspects of society. From courtrooms to sports arenas, the message of equality and fairness resonates, showcasing the power of sports to drive meaningful change.
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