He’s known for selling a variety of products, from Bibles and sneakers to photo books and cryptocurrency. Now, Donald Trump is venturing into the luxury watch market with his latest creation: diamond-encrusted watches.
The “Official Trump Watch Collection” was unveiled recently, featuring a range of designs. The most extravagant model, priced at $100,000, boasts 122 diamonds on its bezel and comes in three 18-karat gold styles. For those looking for a more affordable option, the “Fight Fight Fight” model is available for $499.
Trump has a history of promoting branded merchandise, and this latest launch coincides with his ongoing 2024 presidential campaign. While some may criticize him for monetizing his campaign, the products’ websites clarify that proceeds do not directly benefit Trump or his campaign, but are subject to a “paid license agreement,” a strategy Trump has employed in the past.
From silver coins to sneakers and NFTs, Trump has explored various product lines. The watches, created by TheBestWatchesonEarth LLC, are intended as collectible items for individual enjoyment, not for investment purposes. The licensing agreement governing the use of Trump’s name, likeness, and image ensures that proceeds do not flow directly to his campaign or business entities.
Despite facing legal challenges, Trump continues to expand his product offerings and engage with his followers through unique and exclusive merchandise. The intersection of politics and business remains a key aspect of his brand identity, attracting both supporters and critics.
As the countdown to Election Day begins, Trump’s foray into luxury watches adds another dimension to his entrepreneurial endeavors. The allure of diamond-encrusted timepieces bearing his name reflects a blend of opulence and political ambition, encapsulating the complex persona of the former president.
